Our Story

Curlstuff is an online hair products and accessories store based out
of New Zealand for curly and wavy hair; and all the beautiful variations
that lie in between!

The brand was born with a mission to bring sustainable and diverse
global haircare brands to NZ&AU shores without putting that dent in
your pocket!


It is very important to us that we keep the products affordable to the
curl community as much possible! We will continue to strive towards this
goal by pricing our products the lowest possible in NZ and AU!


Curlstuff firmly believes that sustainability is the key to future curly hair care! We promise to invest in clean curly haircare brands and accessories and keep rotating clean ingredient feedback to our supplier brands!


Diversity is as natural to a curl, wave,kink or coil around the world as it could be. Curlstuff strives continually to promote diversity,acceptance and inclusivity in every aspect of the curly, wavy, coily, kinky community.